And now we bring you news of the most pointless Irish social media 'beef' of the day.
You may remember, a few months ago, the good town of Bruff - home to rugby legend and possibly secret novelist John Hayes - was the subject of a bizarre attack by a Scottish footballer, who claimed that there were more horses than cars in the town. A Justice For Bruff campaign was launched by locals to recover their good name.
With the dust settled on the Justice For Bruff campain, we bring you news of another campaign standing up for the little guy: #JusticeForBreff.
It began early this morning, as Jamie Heaslip shared an image to Instagram of Clontarf, tagging Cian Healy, using the popular hashtag #lovindublin.
Now, given that the post was published around 8am, the brightness of the photo seems incongruous.
It soon transpired that the photo was not actually taken by Heaslip, and, in fact, originated with Instagram user Breff Greene and uploaded four days ago.
Greene was quick to step forward to claim his authorship in the comment section of the Heaslip post and cheekily asked for a voucher to Bear in exchange for use of the photo.
That comment has since been deleted, but Breff's plight was soon picked up on (presumably by his mates), with the #JusticeForBreff making minor ripples on Irish social media this morning and afternoon.
Somebody also designed a meme in support:
On twitter, someone also called to #OccupyBear. Heaslip, presumably has more important things to be doing this Monday, like train for Leinster. But will Breff ever receive justice?
Probably.
Either way, the world is more aware of Clontarf's splendour today than it was yesterday and that is no bad thing. We await further details with bated breath.
