UFC Fight Night Boston takes place on Sunday night with Conor McGregor vs Denis Siver the main event. Though Benson Henderson vs Cowboy Cerrone runs it close in terms of interest for fans.
Ahead of Sunday, the organisation has released the first episode of their video diary 'Embedded' for the event with McGregor featuring heavily.
Most interesting is his interaction with autograph-seeking fans outside his hotel, fans who wish to resell the signed items on eBay.
The Dubliner has no problem obliging them. In fact, he can empathise with them.
If they go to the hassle of standing outside in the cold, getting the pictures printed, showing up, you know what I mean. At the end of the day they are supporting the event. At the end of the day they are fans of the sport because they understand the fighters, they understand the pictures, they understand everything. So they're fans, let them make a few quid.