So in a brilliant move of corporate synergy, the 02 - in cooperation with Irish rugby sponsors 02 - has decided to screen the Rugby World Cup showdown between Ireland and Australia on September. You can get free tickets at Ticketmaster now. Here's the question: would you be bothered? American sports teams do this kind of thing all the time, but I find the thought of traveling down to the Point at 9.30am to watch a rugby match almost depressing. The Aviva seems like it would have been a more suitable staging ground. On the flip side, Ryle Nugent will never sound as manly as he will on the 02 sound system and George Hook will seem absolutely monstrous.