Earlier this evening the Twitter account of Super 15 team, New South Wales Waratahs, sent out a very simple tweet. It was one containing a link to a Fox Sports article about Matt Ballin, a hooker with NRL team Manly. Along with the link the tweet contained one word, "cunt".
It's a concise and direct message and also one that will surely get someone in a bit of bother.
The Waratahs are sponsored by HSBC, the same bank which sponsors the Lions, whom also got themselves into a social media mess with some tweets in recent weeks.
Update: The Waratahs say their Twitter account was hacked and have apologised for the tweet.
An apology. This account was hacked and we are deeply embarrassed by the highly inappropriate post this am. We apologise for any offence.
— HSBC Waratahs (@NSWWaratahs) May 23, 2013
H/T @Jamzer1