Where were you yesterday big man?
Of all the places and of all the times to announce it... thousands of us are opening our afternoon email to find an invitation from livingsocial to Visit Santa at the Aviva for the low low price of 9euro.
If I was Santa's PR man and I'm not, I'd make immediate demands for the venue to be changed, perhaps to Croke Park, some place where dreams are made, not broken. Where a top performance is rightly rewarded, where penalties are scored and kicks not sliced.
Will someone please think of the children.