Beats by Dr Dre specialise in the kind of ads that could win cinematography awards at Cannes.
The latest offering features the great Richie McCaw going about his daily routine, which, according to the commercial, consists of jogging, listening to his headphones, doing interviews with a pack of journalists, jogging, gym work, scribbling notes to himself and more jogging. All in a happily scenic environment. But, quality word all round.