Twitter went into uproar shortly before the kick-off of the very first 2015 Rugby World Cup match, as someone somewhere made a very poor decision to cut to an ad-break right before the Cibi.
Some viewers in the UK and Ireland were powerless as they were told about McDonald's new Irish burger or whatever other bollocks was showing instead of a brilliant early moment in the World cup.
Fiji showed how much this meant to them with their rendition of the national anthem, and the Cibi did not disappoint either:
La Haka de Fiyi se llama Cibi. Así se presentan ante el enemigo los hombres de John McKee. #ÚneteALaMelé
https://t.co/k1TbCKf47b
— Rugby en Movistar+ (@rugbycanalplus) September 18, 2015
Adrenaline running high.
Rugby fans, we've got 7 more weeks of this tournament. Get comfortable.