It's probably still preferable to being asked to throw out a lusty rendition of Ireland's Call, but being induced to perform the Haka in a supermarket is still a... memorable experience.
Those minded to purchase a Heineken in this particular Tesco branch were spooked by the sound of Shane Horgan addressing them via the supermarket tannoy (probably).
It was as if the clouds had parted and God himself was addressing them. And God sounded not like Morgan Freeman, as Hollywood is intent on having us believe, but a Meath-born winger.
He dangled the carrot of Rugby World Cup tickets in front of them.
The voice directed the, presumably bemused, shoppers to a nearby screen and, at this point, they were asked to opt for either the 'fight or flight' option.
Those that opted to fight were then confronted by a trio of Haka performing Maoris. None of the unsuspecting shoppers were in the mood to engage in Willie Anderson style grandstanding.
Once this was finished, the shoppers were invited to perform the Haka themselves. The best Haka won the tickets...