Don't you just love when television companies run ads about beating Ireland only for it to turn around and bite them in the arse? That's exactly what's happened poor auld Super Sport in South Africa.
The tv station ran an ad in advance of their coverage of the match against Ireland on Saturday with the tagline 'Making Irish Monday's miserable.' Oddly enough this ad has been taken down off their YouTube account after the mighy 'Boks' were defeated by us miserable shower of so and sos.
https://www.youtube.com/watch?v=Rw9ypyRhmq4
Also read: Video: Paul O’Connell Is Having None Of Your South African Cockiness
Also read: How The South African Rugby Press Viewed Ireland’s Win Over The Springboks
Also read: Joe Schmidt Reached Outside The English Language To Describe Paul O’Connell
hat-tip: Eoin Sheehan