The New York Times had a piece yesterday on Deadspin's GIF creator-in-chief, Timothy Burke, regarding how he goes about creating those animated loops of sporting goodness.
The article opens with Burke creating a GIF of an "English rugby match" (it was actually Ospreys vs Leinster in the Heineken Cup but we'll leave that aside) which featured that Sean O'Brien hand-off of Dan Biggar.
O'Brien is described as "built like a cement mixer strong-arming an opponent to the ground by the unfortunate man’s throat."
At 2:44 p.m. on a recent Sunday, Tim Burke took a moment from monitoring numerous N.F.L. games for the sports Web site Deadspin to post something that had nothing to do with football: a smidgen of a clip from an English rugby match he also happened to be following.
He stitched together still-frame images captured from the broadcast into a short, continuous loop that showed a player built like a cement mixer strong-arming an opponent to the ground by the unfortunate man’s throat.
The Tullow Cement Mixer doesn't have quite the same ring to it.