Munster officially launched their borderline arousing new home and alternate kits today, with captain Peter O'Mahony, Conor Murray and Simon Zebo lining up on the province's Instagram to show off their new threads.
One man conspicuously galled to miss the call-up to the Thomond catwalk was former Cardiff Blues back row Robin Copeland, who - no stranger to a bit of messing and whatnot - took it upon himself to call out the chosen three for their apparent lack of fitness.
The Munster account was first to return fire at the Wexford no. 8, claiming Keith Earls and Tommy O'Donnell were unavailable - a respectable retort in itself.
But that was to prove a mere assist to flying Ireland winger Zebo, who showed Copeland a clean pair of heels with one of the great Irish rugby put-downs:
He definitely made the 'Z' sign to himself when he thought of that.
The comment has since been deleted, but I'm sure there are no hard feelings. It's not like Copeland will have to Try too Hard to hit back at his fellow Munsterman in spades.