Ever since joining La Rochelle, Ronan O'Gara has very much embraced life in France.
The Cork man has said on a number of occasions how much he is enjoying his time on the continent. With sensational food, weather, and surroundings on the country's Atlantic coast, it's not difficult to see why.
O'Gara has also thrown himself into the deep end when it comes to speaking the language. Having spent a number of years as a coach with Racing Metro before then returning to the country in 2019, he is now fluent in French. Numerous videos have done the rounds of the 46-year old speaking to his players in the language, something he does with a strong Cork twang.
Tourism Ireland are now attempting to make the most of the Ireland legend's bilingualism.
Ronan O'Gara using French skills to bring tourists to Cork
With Ronan O'Gara have an ever increasing profile in France due to his coaching exploits, some in Ireland are now hoping to use that to attract more tourists from the country to this part of the world.
With Tourism Ireland launching a new campaign which seeks to bring French tourists to Cork, who better to promote than a man with a foot in both camps?
They released a video to launch the campaign yesterday, with the former outhalf appearing to speaking in his Cork version of French.
The video sees Ronan O'Gara appear in various locations around Cork, singing the virtues of what the Rebel County has to offer. A number of iconic spots in both Kinsale and Cork City can be spotted.
Considering the profile ROG now has in France, it will be interesting to see what impact this campaign has in bringing more people to his home county.
At least they will be used to the accent before they arrive.