Because they're obviously such sound people, Heineken invited some rugby fans to a Dublin pub recently for a special event. They thought they were there to get involved with Heineken's 'It’s Your Call' World Cup campaign and they were, they just didn't know they were being joined by Jonah Lomu (and Shane Horgan).
All very simple, stick Jonah Lomu in a quiz machine and he hands out personalised prizes to bemused onlookers. You have to feel for the poor chap who selected John Smit as the greatest player of all time with Lomu a matter of inches away from him.