It is a recent phenomenon but, with every instalment, you get the sense that there is now no fixture in world rugby quite like Ireland v the All Blacks.
Ireland took over 100 years of trying to beat New Zealand, finally getting over the line in November 2016 in Chicago. Since then, the tables have dramatically turned, with the sides tied on four wins apiece from the following eight games.
Each of those games has broken new ground, with a first win in Dublin in 2018, and a first series win in New Zealand in 2022. On the flip side, the All Blacks have taken back-to-back World Cup quarter-final victories over Ireland in crushing fashion.
There is now a narrative behind this fixture entirely different to what rugby fans had witnessed for decades, and it has become one of the most if not the most anticipated fixture of the rugby calendar.
Historically, New Zealand's greatest rivalries have been with southern hemisphere rivals Australia and South Africa. Though that may still be the case, their feud with Ireland is growing with every meeting.
Speaking ahead of Friday night's reunion of Ireland and the All Blacks, ex-South Africa star Schalk Burger explained the prickly aspect to this rivalry which is missing from the Boks' with New Zealand.
READ HERE: Former All Black Hits Back At Matt Williams' 'Existential Crisis' In New Zealand Comments
READ HERE: 'I Know You're Gonna Laugh': O'Callaghan Explains Bold Choice For Next Munster Head Coach
Schalk Burger explains why Ireland v All Blacks is an especially bitter rivalry
Schalk Burger, Jean de Villiers, and Nick Mallet looked ahead to Ireland v the All Blacks on The Boks Office, RugbyPass' South African rugby podcast.
2007 World Cup winner Burger said he was eagerly awaiting the rematch of last year's World Cup quarter-final under the Friday night lights in Dublin.
He would also give an intriguing insight into why the buildup to games between these two countries feel particularly charged, citing the various terse incidents between Irish and New Zealander players this century.
It always seems this way. When we [South Africa and New Zealand] play against each other, there's no real spice. Maybe Rassie has something to say about Razor [Robertson] or maybe one player's name gets altered on the team sheet.
When we go to the Northern Hemisphere, there always seems to be stories - and they're not from current stuff. They're stuff that happened two years ago or 12 years ago.
I've no doubt the Lions series when Tana Umaga flipped Brian O'Driscoll on his shoulder will come up this week, there will be a big article about it.
It all makes it a little bit more interesting to watch, the buildup is a little bit more. But I wouldn't poke the All Blacks...
There will be plenty of Irish fans who have not forgiven New Zealand for the shocking targeting of Brian O'Driscoll in the 2005 Lions series. Similarly, the altercation between Johnny Sexton and Rieko Ioane in the moments after last October's World Cup heartbreak lingers heavily in the minds of many on these shores.
It seems, too, that the All Blacks side are more than happy to lean in to their gripes with Ireland, perhaps more so than they are with their other major rivals. One needs look only at the reaction in New Zealand to the recent Johnny Sexton autobiography to get an insight into how they feel about us.
All of this is, of course, mostly good natured, but there is certainly more of an edge to the Ireland v All Blacks rivalry than there has been in previous years.
Roll on Friday night.
