Ahead of next year's highly anticipated Six Nations, Guinness and Six Nations Rugby have announced a new long-term partnership. The long-standing partnership between Guinness and the men's competition will be expanded to support the women's game as well.
The iconic partnership will see the women's championship rebranded and renamed the Guinness Women's Six Nations, starting from next year. Guinness have also extended their partnership of the Guinness Men's Six Nations.
Speaking about the extension of the partnership, Tom Harrison, CEO of Six Nations Rugby, said
Guinness and the Six Nations have become synonymous, and everyone involved in the partnership, including our unions, is truly excited to continue our work together for many more years.
This is a defining moment for rugby, with huge potential on the horizon and a genuine opportunity to widen the audience for the sport, to help secure its future. The women's game is the biggest growth engine for rugby, and through this partnership, Guinness will help accelerate this.”
Fantastic news!
Guinness will become the Title partner of the Men's & Women's Six Nations from 2024.@SixNationsRugby
More: https://t.co/uoK9OTztom#irishrugby pic.twitter.com/j1tjWkzXpw— Irish Rugby (@IrishRugby) December 12, 2023
Guinness has long been a supporter of the women's game, becoming the first partner of the Women's Six Nations back in 2019, at the same time their title partnership of the men's championship began.
Guinness’s new Title Partnership with Women’s Six Nations confirms the brand as one of the world’s biggest supporters of women's rugby.
Diageo’s Global Brand Director for Guinness, Stephen O’Kelly, further stated that:
We are fully committed to the game of rugby and the values it supports in creating an inclusive game for everyone. That’s why we are proud that Guinness will become the Title Partner of the Women’s Six Nations in 2024, alongside the extension of its Title Partnership of the Men’s Championship.
This new partnership will help support the skill and talent of the women’s competition to surge forward towards a level playing field between the men’s and women’s game. It is our goal to Never Settle until rugby is a place where everyone belongs, where we hold nothing back, and where we unite together in sport and life.
This is a new era for Guinness Rugby and we can’t wait for it to kick off. Let’s raise a Guinness to the future of these Championships, which are set to be as exciting for the fans as they will be for us.”
The 2024 Guinness Men’s Six Nations starts on February 2nd, and the 2024 Guinness Women’s Six Nations will begin on March 23rd.
The Irish women's team will play home games in Cork, Dublin and Belfast this year.
SEE ALSO: Six Nations 2024: Ireland's Fixtures, Kick-Off Times And Ticket Info
