Recently there has been an epidemic of non-playing personnel being smashed in the Super 15. We had the Highlanders chicken mascot tackle a streaker a while back as well as this referee getting his bell rung. Now, you don't even have to be on the pitch to get hit.
http://www.youtube.com/watch?v=Oe7sN4ZJFYE
Where will the madness end? Typical dirty southern hemisphere tactics, if you ask me.