Anthony Foley's 11-year-old son Tony has launched an online appeal via Facebook in memory of his late father.
The page is entitled Axel Foley Memorial, and it calls on fans to tag eight friends to attend Mass on each of the next eight Sundays to pray for people to pray for the souls of departed relatives and friends. The appeal asks for people to begin attending mass from next Sunday - what would have been Anthony Foley's 43rd birthday.
It was launched last night, and the page has already gained considerable traction: it's clocked over 3,000 likes.
Tony, along with younger brother Dan, joined the Munster players for an on-field rendition of Stand Up and Fight following Saturday's stirring scenes at Thomond Park against Glasgow.
You can follow the campaign using #8masses4no8 or by liking the Facebook page here.