Remember when Heineken 'accidentally' leaked Neil Back's phone number last week? We've got some news...
It was all a brilliant set-up which resulted in three poor Irish divils having the fear of God put into them as part of Back and Heineken's #RunWithIt prank.
Eamonn Dromgoole, Phillip McGuaran and Cormac Murphy were among the hundreds who left messages for Back after getting their hands on his phone number. Little did they know that Heineken had something up their sleeves, and when the lads were contacted by Back's 'personal assistant' offering them tickets to the Leinster v Bath game, they decided to chance their arm and pretend to be journalists.
What happened next is hilarious:
Heineken's #RunWithIt campaign is encouraging fans to embrace the unpredictability of European rugby and they're offering even more prizes over on their Facebook page here.
