NBC are once again broadcasting the Olympics in the United States, and their viewing figures are struggling to match those recorded at London 2012. To be fair, the bar was high: the 219 million people who tuned in to watch the Games four years ao made it the most-watched event in U.S. television history.
This year, however, things are not exactly going to plan for the broadcaster that has given us Seinfeld, Saturday Night Live, The West Wing and, er, The Apprentice with Donald Trump.
They decided to show the opening ceremony on a one-hour time delay, and it led to a major slump in numbers, as viewers elected to simply flick over to channels showing the ceremony live, or watch something different entirely. Viewing figures were around 30 million, whereas they were over 40 million for the Danny Boyle-directed epic that opened London 2012.
It has now turned out that it's not just the attention of the audience that NBC are struggling to hold on to.
One of their camera operators couldn't focus on the sport at hand, either, something which became abundantly clear during a broadcast on the Copacabana.
The presenter was using the Olympics to segue into Jim Furyk's remarkable 58 at the Travellers' Championship, but his cameraman found something else to focus on.
Watch the clip below, and it will soon become clear to you: