From Wiki -
Qatar Foundation is a private, chartered, non-profit organization in the state of Qatar, Founded in 1995 by decree of Sheikh Hamad bin Khalifa Al Thani, Emir of Qatar. Qatar Foundation focuses on education, scientific research and community development. Under Qatar Foundation’s umbrella are Education City, which has universities, academic and training programs, and Qatar Science & Technology Park, which has more than 21 companies involved in scientific research and development. Chaired by Sheikha Mozah bint Nasser Al Missned, Qatar Foundation aims to enhance lives through community development initiatives including Doha Debates, Reach Out To Asia and Al Jazeera Children's Channel. Joint venture partnerships in the areas of design, ICT, telecommunications, policy studies and event management contribute to fulfilling the objectives of the Qatar Foundation. On 10 December 2010 FC Barcelona announced it had agreed a shirt sponsorship deal with the Qatar Foundation worth up to €170 million over 5 years, ending Barcelona's tradition of not accepting payment for sponsors displayed on their shirt
Barca are getting 170m over 5 years to move the UNICEF yolk to the back..