War has broken out in the St Louis Rams' pre-season training camp, with players smacking each other in the face with whipped cream and posting videos of the 'Smack Cam' attacks.
Apparently it's the latest viral trend on Vine (though not necessarily involving whipped cream). Below are some of the Rams' best efforts.
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If there can be a winner in this war, the frontrunner so far is cornerback Cortland Finnegan, who instigated the game, though his finest moment was when he hit defensive end Chris Long during a live TV interview. According to the Rams' blog, Finnegan even tweeted about being stuck in traffic to avoid suspicions prior to the attack.
Gif: For The Win
H/T Bleacher Report
