What if for once, we did something slightly different to the ordinary, or chose a different path, what could come out of it? You could discover new things, change people lives or simply learn from a new experience. This new beautiful video from Guinness shows us that by choosing a different path or deciding to do something slightly different, you actually get something back or en enriching moment, a bit like if you chose a different beer like Guinness than your regular pint.
Guinness is always looking to alter our expectations of the ordinary, and this advert is a prime example. It uses a metaphor of a clock that decides to not be just an ordinary clock that tick tocks, but changes time to see great things happen in return of this actions. This advert transports viewers back to a distant time and place, specifically 1890s Bohemia, it tells the story of a clock with a mind of it's own. In an effort to improve the lives of the townspeople, it starts to control time to enhance the lives of the townspeople, by reversing time to prevent unfortunate events and slowing it down to make precious moments last that bit longer.
It’s a beautiful idea, since Guinness is such a distinctive and quality beer, and by choosing it, you will have a richer experience. Guinness demonstrate that by putting more into life, you can only get back more.
This post was sponsored by Guinness.
