The campaign starts here, this here sport needs to be added to the list for the London Olympics in 2012.
Stay with the clip, as it wanders from what looks like a middle aged man who's mind is stuck in Creamfields 2002 to a scene which resembles an updated version of 28 days later where everyones leaving the country, on the run from zombie bankers.
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But wait, it get's better..
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