With every major tournament comes some major ad budgets for all the big brands. Between now and July you can look forward to being saturated by under thought over budgeted ads 24/7.
From being told what is the official tooth whitening product of the Fifa World Cup to finding out which player really drinks which soft drink, all those pressing questions are soon to be answered.
On that note, it's clear that Pepsi got out of the blocks the earliest this year with this effort featuring Thierry Henry who might not make it to the World Cup after all, while for some reason Andrey Arshavin is featured despite Russia failing to qualify. Presumably this was filmed quite some time ago.
[youtube]http://www.youtube.com/watch?v=PxwcdrnYQig&feature=player_embedded[/youtube]
its not a patch on this one
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]or this one - directed by Guy Ritchie
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