The Americans call it flopping, we call it diving, Ashley Young calls it attempted murder; put whatever label you want on it but there's no denying that LeBron James has been guilty upon occasion.
The concept is simple; lightly graze someone as you walk past and theatrically fall to the floor.
It seems to be all the rage in schools across the US.
And in shopping malls.
But especially supermarkets.
And other sports stars are getting into it. There's this guy...
And of course Cam Newton.