Juventus Spend More On Opening Of Stadium Than On Actual Stadium

Surely this opening ceremony cost more than the stadium itself, what with black and white giraffes, a floating table, michael jackson's smooth criminal and even firedancing. What did we get with the new Lansdowne road bar the insurance company taking the naming rights??

[youtube]http://www.youtube.com/watch?v=Ny5KTTVwHMU[/youtube]