Yesterday, Conor McGregor's win over Denis Siver was consigned to the bottom of the Today FM morning sports bulletin as they lead with news of Andy Murray's win on the opening day of the Australian Open.
Amusingly, reporter Paul Collins described how the Dubliner jumped out of "the pentagon" to confront Jose Aldo.
Today, the featherweight has moved up in Today FM's agenda. He was the subject of this morning's Gift Grub as he gave Enda Kenny a pep talk ahead of an appearance on Prime Time.
Video: The Teaser Trailer For RTÉ’s New Six-Part Conor McGregor Documentary
GIF: That Middle Finger From Conor McGregor Was Not Aimed Just At Denis Siver
Picture credit: Ramsey Cardy / SPORTSFILE