The Baltimore Ravens, in attempt to save face in light of the negative PR surrounding the Ray Rice saga, set up an event at the team store to offer owners of Ray Rice jerseys an exchange for a less controversial player.
The turnout was incredible.
Long line for the Ray Rice jersey exchange at M&T Bank Stadium this morning (via @Claytonbelcher7) pic.twitter.com/AnZdXiWFyQ
— NFL on ESPN (@ESPNNFL) September 19, 2014
When they eventually got to the store, fans were offered an exchange of their Ray Rice jerseys for one featuring either Joe Flacco, Terrell Suggs, or Torrey Smith. Although some reports suggest a lot of fans simply turned away when they saw the size of the queue, it is believed that well over 1000 fans turned up to avail of the offer.
A good move by the Ravens PR team.
via NFL on ESPN.