https://www.youtube.com/watch?v=KfSAXxtw0V8
UFC Embedded is a much loved, behind the scenes look at what goes on in the build up to the biggest nights of the MMA year. In that sense, it's no surprise that UFC have hit McGregor vs Aldo very hard indeed. Not only do we have an Embedded episode to sink our teeth into, we have a 42 minute Embedded episode to sink our teeth into.
It went out on FOX on Saturday night but UFC also released it on YouTube for the rest of the world to tune in and with the countdown to Saturday night's fight in full flow, this has just started to edge the hype towards overdrive.
They might both have a belt but when it comes to screen time, there's only one man that captures the imagination. McGregor's ability to steal the limelight from Jose Aldo really is something to behold. Call it disrespectful, but Dana White and his colleagues have really gone all in on McGregor when it comes to selling this fight.
Not that we're complaining of course. There's five days to go so what better to do than sit back and enjoy 42 minutes of pure unadulterated hype.