The Reebok endorsement deal that the UFC announced earlier this year has been widely criticised by fans, the fighters, and even MMA journalists, but one of the redeeming qualities of the deal was supposed to be a line of unique fighter apparel that fans could buy and the fighter would receive compensation via royalties.
Unfortunately, having today unveiled these "replica kits" to the World, Reebok and the UFC are being absolutely slammed on forums and social media, from the fans who don't want to buy it, to the fighters themselves who think they suck, or even have mistakes on them in some cases.
Keep in mind they retail for $95, and his is what they look like:
This has been the reaction:
No offense but if anyone pays $95 for a shirt with my name on the back you're an idiot.
— Tom Lawlor (@FilthyTomLawlor) June 30, 2015
Anybody else getting a "Running Man" vibe from this UFC-Reebok fashion show? Just me?
— Ben Fowlkes (@benfowlkesMMA) June 30, 2015
What's the difference between the Japan and Korea kit?
— Luke Thomas (@SBNLukeThomas) June 30, 2015
If this is what designers and MMA fighters came up with, we now know why designers and MMA fighters never work together.
— Ryan Loco (@RyanLoco) June 30, 2015
This looks and feels like some kind of bizarre mixed martial arts mock United Nations held at a nightclub in dubstep hell.
— Jordan Breen (@jordanbreen) June 30, 2015
I'm a kit afficionado and seriously these are awful. Like I couldn't imagine Reebok would botch these this bad.
— Tomasz J. Marciniak (@tjmarciniak) June 30, 2015
Yo @Reebok my name is BEC.. only my mother can call me Rebecca ? pic.twitter.com/HSpfbkHKRV
— 'Rowdy' Bec Rawlings (@RowdyBec) June 30, 2015
$85 for my @Reebok Jersey?! It's safe to say no1 in my family will own one.. Theyve never paid more than $35 for a shirt.. #cheapfamilyprobs
— Corey Anderson UFC (@CoreyA_MMA) June 30, 2015
Safe to say it has been a negative reaction.
