Clearly, someone at the UFC watched episode one of Embedded for UFC 194, which featured Conor McGregor extinguishing candles using his fists and feet and thought 'now there's an idea for a promo'.
That idea has come to fruition with the latest video for UFC 196 titled 'Lights Out' which is all about the promotion's cash cow.
It's certainly not Aldo and McGregor marching down the Vegas strip to Kanye West in terms of slickness but it's still pretty good.
McGregor's words are similar to those he spoke to Aldo at press conference ahead of their December title fight.
Read: Conor McGregor's Lovely Gesture To Galway Based Fan Is Justifiably Going Viral
https://www.youtube.com/watch?v=lrVN0UAWRjs