Love him or hate him, Conor McGregor remains a fascinating personality in the sporting world. My friends who don't even like sport are intriguing by his bravado and confidence, and it's hard to find someone who doesn't know who he is despite not knowing a huge amount about MMA or UFC.
Which leads us to Forbes. The magazine most known for their richest people in the world lists have produced a bizarre profile on the man growing faster than the UFC. The article focuses on McGregor's promotion and business model, knowing that the Dubliner is probably looking to break off from the UFC in the next few years with the creation of McGregor Sports and Entertainment LTD.
For Forbes, the business aspect of McGregor is the clear reason for why the article was written - but the introduction and description of who McGregor is seems to be quite different to how the average Irish person has of him. Described as a "deplorable brigand who sailed into the UFC on a strong wind caught in his sails" which should hint at what's to come in the article. The nautical theme is further explored with the bizarre comparison to Disney's Pirates of the Caribbean character Captain Jack Sparrow:
McGregor has docked into sporting media prominence much like Captain Jack Sparrow did in Port Royal, catching many eyes with his eclectic and eccentric movements yet slipping by unnoticed only to cause a ruckus given a short space of time. And just like Mr. Sparrow, Mr. McGregor has an agenda.
I mean, we've heard of the comparisons with Muhammed Ali which apart from being over the top, at least make some sort of sense given the bravado. But to a rum-wielding entertaining and often lying pirate?
We know McGregor has been compared to both Jesus and Lucifer - you can know add the fictional Captain Jack Sparrow to the list of ludicrous comparisons for the fighter from Crumlin.
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Picture credit: Ramsey Cardy / SPORTSFILE