What sort of impact will the loss to Nate Diaz have on Conor McGregor? The immediate impact is that his marketability is growing.
We reacted to McGregor's shock defeat on our daily sports podcast, The Racket:
The Dubliner has had an advert for Budweiser drop the Monday morning after UFC 196. In a short 40 second clip that looks like it was filmed in Dublin and California - McGregor's defiant and inspirational words show that nothing has changed for him despite his loss:
Never give up on your dream.
Be your own inspiration. A beckon of self-belief. Keep proving others wrong.
If your dream doesn't scare you, then it's not big enough.
So dream, as big as you dare.
The McGregor train rolls on:
https://www.youtube.com/watch?v=CFsCYRp9ndo
I particularly enjoyed his subtle haircut in the middle of the ad.
