This weekend, the sporting world will once more become acquainted with Eisenhower tree, Amen corner, the log cabin and the Azalea flower.
Twenty months ago, ahead of the 2014 USPGA Championship in Valhalla, PGATour.com's experts plumped for their favourites for the tournament. To a man, they all picked Rory McIlroy - correctly, as it transpired.
There is no such unanimity this time around.
We've aggregated the tips from across the golf media landscape. Names like Bubba Watson and Phil Mickelson, guys who've excelled around Augusta in the past, appear continually. Others like Jason Day, Louis Oosthuizen, Patrick Reed and, yes, Rory McIlroy are also tossed out. There's remarkably little talk about the defending champion, however.
To check out our tips on the contenders, the longshots, and who to avoid, head in this direction.
Twitterati:
1/2. The Masters. €500 charity bet with @Betfair. €300 win Rory McIlroy 8/1; €100 win Rickie Fowler 14/1; €25 each way Patrick Reed 40/1...
— John Duggan (@JohnDugganSport) April 7, 2016
2/2. And €25 each way Brooks Koepka 60/1. Good luck and enjoy the four days.
— John Duggan (@JohnDugganSport) April 7, 2016
After much umming and not inconsiderable ahhhing, my 5 Masters picks: Watson (Bub), Day, Mickelson, Oosthuizen, McIlroy. Not bold choices...
— Andrew Cotter (@MrAndrewCotter) April 6, 2016
Related: My four gambling picks for the Masters: Jason Day, Jordan Speith, Dustin Johnson & Brandt Snedeker. All are 7-1 or greater.
— Clay Travis (@ClayTravis) April 6, 2016
US Masters 2016 picks:
Bubba Watson 12/1
Brendan Grace 66/1 ew
Broke Koepka 80/1 ew
Lee Westwood top 10 14/1 and top 20 13/2. #GG— Matthew Roche (@MattRocheMusic) April 7, 2016