Americans really don't like cursing. We saw that with the backlash towards Shane Lowry for 'dropping the f-bomb' on the PGA tour earlier this year.
We also know that Jordan Spieth is one of the most expressive players on tour, and we've seen him shout and scream his frustration before.
This week at the US Open at Oakmont is widely considered to be one of the toughest courses in golf. The last time the tournament was held here, the winning score was +5. So it's going to be hard, and it's going to test patience.
Like Jordan's, who actually managed to curse in possibly the politest way possible:
Jordan Spieth seems mad at the Oakmont greens pic.twitter.com/8BFQzEDkDY
— Busted Coverage (@bustedcoverage) June 16, 2016
@danjenkinsgd at least @JordanSpieth said CRAP and was kid friendly with his language pic.twitter.com/5cVPQ9al5A
— willard kovacs (@willardkovacs) June 16, 2016
It's been a frustrating day in Pittsburgh, with the weather causing rain delays and general havoc. Which is probably a great time for Coke to release this ad with Spieth.
That's advertising done right.
One way @JordanSpieth might be passing time during the rain delay: https://t.co/SiWdFNwlX0
— PGA TOUR (@PGATOUR) June 16, 2016