Billy Hurley III is currently running against Jordan Spieth for Chairman of the PGA Tour Player Advisory Council and is pulling out all the stops in order to secure crucial votes.
The voting commences tomorrow and the winner will secure a three-year term in the role. It includes duties such as advising and influencing the PGA Tour's Board of Directors and Commissioner Jay Monahan.
Golf is regularly derided for it's seemingly elitest and out-of-touch tendency, something the campaign video plays on in a satirical way.
For those of you who don’t know, I am running against @JordanSpieth for Chairman of the @PGATOUR Player Advisory Council. One final push for the voting that ends tomorrow pic.twitter.com/dO2uLiTg3B
— Billy Hurley III (@BillyHurley3) February 12, 2018
You just know it is a good hit piece when it convinces your competitor to vote for you.
😂 the facts check out, you’ve got my vote!! https://t.co/dqTOjdafQi
— Jordan Spieth (@JordanSpieth) February 12, 2018
It's exactly the kind of self-deprecation the sport needs, with nothing surer to penetrate the current digital media consciousness than original humor.