When someone steps out of line in the golf course who do you call? None other than Dick Fowler, P.I.
Farmers Insurance have hit the jackpot. When you watch an insurance ad on the TV, who wants to be bored senseless with the terms and conditions or policies? Nobody. This is the way forward. Give me Rickie Fowler in a moustache as a golf-course enforcer with a Horatio Cain style ending any day of the week.
Marketing genius.
http://www.youtube.com/watch?v=MXU7P5Vci5U