Sweet, sweet Jesus - it's happened again.
Shane Lowry's four-over-par tally during day two of the Masters was compounded after yet another interviewer made a balls of his name - this time on the Golf Channel.
You might remember that on Thursday, ESPN presenter Tom Rinaldi referred to Lowry as "Shane McLowry," earning his producer a wrathful glance from the Offaly man.
Frankly Lowry had enough to be dealing with, what with Google still believing Lowry is an Australian central defender for Perth Glory.
But the chancers in Augusta are just taking the mick now, according to the man himself.
Frank nobilo just called me Stephen Lowry on the @GolfChannel When is this going to end #imnotsteve
— Shane Lowry (@ShaneLowryGolf) April 9, 2016
So my new name is Steve McLowry. I can deal with that. #gosteve @Chris3Wood
— Shane Lowry (@ShaneLowryGolf) April 9, 2016
#imnotsteve - let's show some solidarity and get it trending. How do these people sleep at night?
Nobilo - who incidentally recorded the highest ever finish by a New Zealander at the Masters back in '96 - was quick to offer his apologies to the Offaly man after becoming the latest in a long line of interviewers to drop a bollock while introducing Lowry on camera.
Realised after I said it. Sorry mate. https://t.co/5XGEs8rqKY
— Frank Nobilo (@frank_nobilo) April 9, 2016
Lowry enters day three of the Masters on level par, but will be keen to make an impression in Augusta over the final two rounds - not just for the green jacket, but for peace of mind when he books his hotel next April.
In fairness to the Clara man, he's never been one to take himself too seriously, as seen when Skratch Tv asked him what his worst skill was after his opening round on Thursday:
. @shanelowrygolf starts the day just two behind Spieth. Get to know the contender in 9 quick questions.https://t.co/JrEZFkTuXa
— SkratchTV (@skratchTV) April 8, 2016