You'd have to feel for Jordan Spieth.
It all went awry where it has for so many before him, including Rory McIlroy, as the 22-year-old's final round unravelled on Amen Corner.
The two-time major winner was evidently shaken, fighting tears as he revealed what exactly went wrong for him on Masters Sunday.
Let's just hope he stays away from social media tonight, because he's already the subject of an enormous 'MJ crying face' campaign in America - a fad which, thankfully, hasn't quite reached us over here. Come to think of it... Maybe he knew he would be?
It finally happened, Jordan Spieth is the first athlete to defend himself against the Crying MJ meme https://t.co/DojxetLimk
— Big Cat (@BarstoolBigCat) April 10, 2016
There's no doubt such a young and talented golfer can come back from such a setback, particularly having already won the Masters just last year, but golf can be a lonely sport on the darker days - as McIlroy discovered at Augusta in 2011.
Two runner-up spots and a green jacket isn't a bad return for three Masters attempts, but the coming weeks will test the former world number 1's character on the course as he seeks to rebound from today's capitulation.
Spieth almost fell over a chair as he handed the green jacket to new champion Danny Willett, but surely nobody could begrudge the Sheffield man the championship after he revealed how he almost couldn't participate in it at all.