Hats off to the makers of the new TV ad for the Electric Ireland All Ireland Minor Championships.
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The minor quarter-finals take place this weekend, with two matches on both Sunday and Bank Holiday Monday. The fast paced ad offers a snapshot of all that's going on in a young lad's life; from girls to the leaving cert and not forgetting the Lynx.
However when it comes to the game, all those distractions fade away and this moment, this is major!
