Jim McGuinness' debut column for the Irish Times back in May was a disappointing one. He spoke about heading to Donegal and Tyrone's Ulster Championship game with his wife, standing on the terrace, speaking about the game with supporters - grand stuff - but not why you read McGuinness.
What you really want to hear are his thoughts on tactics and the state of the game in general.
Since that opening let down, the column has certainly progressed. It's now must-read every Tuesday.
In today's piece, the former Donegal manager talks about the future of Gaelic football and the need for the GAA to invest in development in every county. The spark for this was the weekend's fair at Croke Park and the facile wins for Kerry and the Dubs.
He was most taken aback by the Fermanagh supporters enjoyment of their game with Dublin, despite being down by a wide margin at the time.
But it was the reaction of their supporters that made me take notice. They were 10 points down with 15 minutes go to and you would think they were the team winning. They were jumping up and down in the stands and the team was applauded off the field.
This lead McGuinness to wonder about the ambition levels of many counties in the Championship.
It was this comment in particular which stuck in the craw of Fermanagh forward Tomás Corrigan.
Corrigan tweeted that it was unfair to single out Fermanagh and that the article was 'lazy'.
I think J McGuinness's article is unfair. Picking out Ferm players/supporters to suit his theories is lazy and wrong. @IrishTimes
— Tomás Corrigan (@tcorrigan714) August 4, 2015
Fermanagh went into the game as 14 point underdogs on the handicap and certainly trumped expectations with a spirited performance which saw them lose by eight in the end.
