Sports Direct has today announced a five-year sponsorship deal with Cork GAA.
The deal will see Sports Direct sponsor the men's senior football and hurling teams along with the minor and U20 sides in both codes. As part of the partnership the two senior panels will be provided with personalised access to Sports Direct's full range of boots.
The new Cork jersey has been designed and manufactured in collaboration with O'Neills.
Sports Direct collaborated with artist Outsider YP, a well-known name on the Cork music scene, to create a video that pays homage to Cork as a place and its contribution to Gaelic Games down through the years. The video features the specially commissioned track 'Rebel'.
"We are delighted to welcome Sports Direct on board as the new sponsor of Cork GAA," said Cork GAA CEO Kevin O'Donovan.
"We are really looking forward to working with them over the coming years and look forward to seeing our teams back in action in this fantastic new jersey in the future.
"The commercial relationship with Sports Direct is part of Cork County Board’s wider One Cork initiative, which will drive future success for Cork GAA both on, and off, the field.
"By putting the three pillars of school, club and county together on the jersey, we want to show every player of every age that they are part of this shared future."
Cork GAA football captain, Ian Maguire, pictured following the announcement of Sports Direct’s new five-year sponsorship deal with Cork GAA that will see Sports Direct support the men’s senior, Under 20 and Minor teams in both codes and provide a new personalised boot partnership for the senior panels. Mandatory Credit ©INPHO/Dan Sheridan
Sports Direct Managing Director Leonard Brassel added:
"We are incredibly proud to begin this journey with Cork GAA.
"Cork is a unique place in Ireland and boasts a proud history within the GAA. The People’s Republic of Cork is known for its passionate support of both football and hurling and all of us at Sports Direct share this passion for Gaelic Games.
"Over the past three years, we have been Official Supporters of five grassroots club and, this year, we will extend this grassroots support to incorporate six additional clubs, bringing the total to 11 clubs nationwide.
"We are delighted to take the next step from club sponsorship to county sponsorship and look forward to working with Cork GAA over the next five years celebrating their dedication and passion in support of the further development of Gaelic Games in Cork."
The new Cork GAA jersey was also launched today and celebrates the three core pillars of school, club and county, that together, form the foundation of Cork GAA. The newly-launched jersey is now available exclusively through Sports Direct Ireland online https://ie.sportsdirect.com/, until stores across the country re-open.
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