An article - at least partly - about a tweet included in another article. We have reached a level of meta-commentary hitherto unsurpassed in the Irish media.
Richie Power was of the same mind as Eamon Dunphy on the Messi/Suarez penalty, albeit he expressed that view with slightly less vigour (as indeed did everybody).
Raised on the humble Kilkenny mantra by Brian Cody, Power regarded Messi's flippancy as being 'disrespectful' to the opposition.
It should be said here that Kilkenny have, if anything, a history of showing too much respect to the opposition - barely pausing to lean on their hurls in the course of administering 20-point hammerings. Some of their more lowly opponents might even be grateful for the breather occasioned by a bit of disrespect.
Last year, the New York Times published a lovely article about hurling centring on the great Gerry McInerney. Unfortunately, due deference was not paid to Power's status in the text this time around.
They paid scant attention to the watermark in his picture or the fact that he appeared to be gambolling around a sports field with his son.
He was essentially positioned as 'just another randomer on twitter' and was grouped together with @Jay_82LFC.