The cursory 'Hip Hip Hooray' that is extended to the losing team felt unsatisfactory to Templenoe supporter John James Sullivan last Saturday evening.
The Kerry club (home of the Spillanes) defeated Mayo side Ardnaree in the All-Ireland junior final at the weekend.
When triumphant supporters visit the social media pages of vanquished sides, they often write something to the effect of 'take that, ye useless shower of c****.'
O'Sullivan tried a different tack. The Mayo club responded in kind.
All but the most hardened cynics will find something to celebrate here.
H-T: @MayoClub51