Get it? Super milk? ... I'll get my coat.
This tremendous ad was hiding in the bowls of YouTube and it's enough to convince even the most lactose intolerant of people to long for some dairy goodness.
Frank Kelly, Maxi and the great Mick O'Dwyer come together to form arguably the biggest faction of milk proponents the world has ever seen. It features O'Dwyer downing pints of the white stuff at the bar, Frank Kelly getting milk delivered to a telephone box and Maxi just having a whale of a time in general.
http://www.youtube.com/watch?v=CnO0t9LXJk4