There are plenty of anti-neknomination videos doing the rounds this week, and we're all for any new trend to replace the original abomination. Indeed, before the drinking game made national news in Ireland, a group of players from Longwood GAA in Co Meath were quietly starting their own version of neknomination; daring friends to drink a healthy drink.
Some serious heavy lifting and nsfw language going on too.
The original starred Kildare footballer Brian Flanagan, although he seems to have hit the Hobnobs a bit too hard in recent times.