Joe Brolly outdid himself in the weekend's Sunday Independent.
In his column ahead of the All-Ireland, he declared Mayo 'celebrity losers', individuals who were 'spoiled, sponsored, mollycoddled blame-everybody-else brats' incapable of going to place deep within oneself required to win an All-Ireland for their county.
Calling it harsh would be the understatement of all understatements. It was a piece which certainly garnered plenty of attention - most of it negative.
Pat Spillane, who sat in the Sunday Game studio with Joe Brolly during the All-Ireland final, was at the Ploughing Championship in Tullamore to appear on Independent.ie's 'Throw-In' podcast.
Spillane addressed Brolly's column, basically calling him a contrarian. He also offered some advice for anyone wanting to know how to tell if the Derry man is talking rubbish.
The article that they're talking about, and Martin [Breheny] didn't like to say who called Mayo 'celebrity losers', but I'd like to put it on record who said it. It was my colleague on the Sunday Game Joe Brolly. I've only been here about an hour today and I've heard about a thousand times 'Where's Brolly? Is Brolly with you today?'. Can I just state and record that he is not a friend of mine, never was and never will be - let's just get that right.
Joe is a brilliant man. Joe is a barrister. If I said to Joe 'I'm sitting here in the ploughing championship in Tullamore' Joe would say 'No, I'm in Kilkenny'. If I said up, Joe would say down. For years I was saying northern football was the death of football and Joe was disagreeing with me. Now, who has come over as the great supporter that Ulster football is anti-football, it's Joe.
I'll give you two little things about Joe. How do you know when Joe is talking rubbish? Very simple. The next time you're looking at your television and you're saying 'Spillane gave us a little hint'. How do you know when Joe is talking rubbish? His lips move. Actually, his hands do as well.
