Reynolds Hurling have announced that they are to introduce coloured hurls into their line of products.
The Newry based company, who are attempting to combat the dieback in Ash trees by producing synthetic hurls, have brought out three different coloured hurls; green, blue and pink.
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Managing director Barry Reynolds has commented on the move believing that these coloured hurls are a response to a 'modern market':
The demand for personalised hurleys has been increasing for some time, and now with various colours, people can take this one step further.
This is a bold move and might not please the purists, but this is a growing market and modern market, which we have to respond to.
We have been blown away with the response thus far, and we look forward to an exciting and busy period for the products.
The new hurls are certainly striking, though they do recall those highlighter pens you had in school. Whatever about the adult market, it's easy to see kids up and down the country asking for a coloured hurl this Christmas.
You can check out the full range of hurls on offer on Reynolds Hurling website here.