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The ads are in today's newspapers and will be presumably be adorning billboards around the country in time for the football final. The Hunky Dory's website pits two metaphorical teams - Gold and Emerald - against each other and leaves it to web users to decide the best team.
No idea how many Irish women feature in these ads, although the Roster page features info on six of the women who have Irish names. This is Christy Cooney's worst nightmare, but it's surely a sign of the game's cultural cache if it's being used a medium to sexually objectify women.
