Donal Og Cusack has shared his belief that the GAA do not know what to do with hurling or how to get the most out of small ball.
The Cork legend has consistently criticised the Association for their promotion of the code in recent seasons, especially since the introduction of GAAGO. The early portion of this year's championship was greeted with consistent criticisms over the use of the streaming service, with some feeling that high profile games were purposely put behind a paywall in order to drive revenue.
While that is not an issue at this stage of the championship, some are still questioning the GAA and their handling of hurling.
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Donal Óg Cusack questions GAA over handling of hurling
In his weekly column for RTÉ, Donal Óg Cusack shared his belief that while hurling is in a good place, it is not getting the correct level of respect from the GAA:
It feels like here at home, the GAA doesn't know what to do with hurling.
We had the GAAGO row again this year. People are entrenched, but it seems to those who love the game that for a small amount of money, the GAA is prepared to sacrifice the chance to promote hurling to promote a joint business venture...
Proper money and imagination are needed to give Hurling the respect it deserves. People will say, 'What about other sports?' There's no reason why other sports should suffer...
Hurling deserves our respect...
Let's enjoy Sunday, but by the time the ball gets thrown in next spring, let's have a map for where hurling is going.
This is an argument that is unlikely to subside any time soon, with many hurling people feeling that the sport is not being handled in the correct manner by the GAA.
It will be interesting to see what actions the Association take in order to address their concerns.